Planning & Structuring Overview

Estimated Time: 5 minutes


🗣 “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

  • Abraham Lincoln

Planning

Planning is the first step of the writing process. The goals of the planning step are to 1) clarify the purpose of your writing, 2) think about who your audience is and how you can adapt your writing to them, 3) gather the information that you will need to support your writing, and 4) identify the best channel to transmit your writing —all before you start creating the content of your message.

Typical TasksTypical Problems
Determine the purpose of the writingUnclear purpose, or too many competing purposes
Determine the audience of the writing and their interests and needsLack of audience awareness
Determine the topic of the writingSelecting the wrong audience for the chosen purpose
Gather information that you might need to achieve your purposeNot having the information needed to support your purpose
Select an appropriate communication channelSelecting the wrong channel for communication
Drafting content without planning first

Structuring

Structuring is the next step of the writing process. The goal is to determine how to organise your information to achieve your chosen purpose for your specific audience.

Typical TasksTypical Problems
Select an appropriate organizing pattern that supports the purpose of your writingUse of chronological order as opposed to a more appropriate logical order
Create an outline to guide the drafting processNot creating an outline, and thus not being able to define the sections and flow of the text
Paragraphs lack coherence
Key points do not stand out in the text