Gaining Traction

Introduction

📺 Watch the following video from your instructor to learn what you will study in lesson 7.

Learning Outcomes

After completing this lesson, you will be able to:

• Develop an understanding of customer acquisition channels and their effectiveness for different types of products and markets.
• Learn to create and implement a go-to-market strategy that aligns with the startup's objectives and resources.
• Gain skills in metrics and analytics to measure the success of customer acquisition efforts.
• Understand the importance of customer segmentation and targeting in marketing and sales strategies.
• Start developing a clear and compelling business plan that outlines the startup's vision, strategy, market analysis, and financial projections.

Non-Engagement Risks

If you don’t engage in this lesson fully, here is what could happen to your venture:

• Failure to effectively reach or engage the target market, resulting in low customer acquisition and growth rates.

Venture Building Case Study Week 7 - Spreading the Word

With a continually improving version of EduBridge, the team focuses on expanding their reach. They design a simple marketing campaign, leveraging social media and community networks to share their mission. Kwasi leads the effort to establish partnerships with local educational institutions, while the rest of the team engages with online communities, sharing updates and gathering support. This grassroots approach not only broadens their user base but also fosters a sense of community around EduBridge, illustrating the power of strategic communication and community engagement in building momentum for a social venture.