Introduction to Business Models


Introduction

📺 Watch the following video from your instructor to learn what you will study in lesson 4.

Learning Outcomes

After completing this lesson, you will be able to:

  • Explore various business models and understand their implications for a startup's strategy and operations.
  • Learn to assess the viability and scalability of different business models in the context of a venture.
  • Develop the ability to articulate a business model's value proposition, revenue streams, and cost structure using a business model canvas
  • Critically evaluate the alignment of a chosen business model with user needs and market demands.

Non-Engagement Risks

If you don’t engage in this lesson fully, here is what could happen to your venture:

  • Choosing an unsustainable business model, leading to financial instability, inability to scale, or failure to capture value from the venture.

Venture Building Case Study Week 4 - Ensuring Financial Sustainability

As the MVP takes shape, the team starts to think about long-term viability. The discussion is pragmatic, centered around finding a balance between their social mission and the financial realities of running a platform. They explore various models, from subscription services to donor funding, with each member contributing insights from their field of study. The decision to pursue a freemium model emerges from a deep dive into user demographics and potential revenue streams, highlighting the critical thinking and strategic planning skills necessary for making informed decisions in the social entrepreneurship space.