Launching Your Venture
Introduction
📺 Watch the following video from your instructor to learn what you will study in lesson 5.
Learning Outcomes
After completing this lesson, you will be able to:
- Understand the key components and considerations for launching a tech startup.
- Design your launch plan and execute it after defining your objectives and their success metrics
- Learn strategies for effective product launch planning, execution, and management.
- Develop skills needed for a successful launch.
- Analyze and prepare for potential challenges and risks during the launch phase.
Non-Engagement Risks
If you don’t engage in this lesson fully, here is what could happen to your venture:
- Ineffective launch, poor market reception, inability to generate buzz or user adoption, resulting in low initial traction.
Venture Building Case Study Week 5 - The First Launch
The excitement is palpable as the team prepares for EduBridge's pilot launch at a local community school. They develop a simple yet effective presentation to introduce the platform and design a feedback form to capture the students' and teachers' first impressions. The launch day is a blend of nerves and excitement as they watch their target users interact with EduBridge for the first time. Observing real-time engagement, the team gains invaluable insights into user behavior and preferences. This hands-on experience underscores the importance of real-world testing in validating the product concept and the team's ability to adapt and respond to unexpected challenges and opportunities.